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The Leader as a Mensch

Become the Kind of Person Others Want to Follow

Guy Kawasaki

"This is a valuable and uplifting book for everyone who wants to make the world a better place. Bruna Martinuzzi has written a beautiful book about how to achieve true 'menschdom'."

Guy Kawasaki, MBA
Former Chief Evangelist of Apple. Trustee of Wikimedia Foundation, and best-selling author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books.

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Through this book, I wanted leaders to see how they can authentically inspire with empathy and confidence, and successfully motivate others to follow by example, the definition of a mensch-leader. The book offers a kind of transformative journey in leadership —one that can be applied to both professional and personal life destinations.


Dave Kerpen

"An amazing book for all leaders. Bruna's insights are truly inspiring."

Dave Kerpen
CEO of Likeable Local and NY Times Best-Selling Author of several books including
Likeable Social Media: How to Delight Your Customers


Harvey Schachter


The book was featured in The Globe and Mail

". . . she offers no-nonesense advice."

Harvey Schachter
Special to the Globe and Mail, September 23, 2009

Joseph Gibbon

"Every once in a while a book is written that is as rich with heart as it is with skills and applications. This book is a must-read for anyone who has come to grips with the fact leadership is not about exercising authority. It's about setting a clear example. Every reader can find something for themselves to work on in this soon to be business classic."

Joseph Gibbons, PhD
The FutureWork Institute

Libby Sartain

"The uniqueness of this book is Bruna Martinuzzi's ability to universally assimilate the word 'mensch' into today's leadership lexicon. Fluent in six languages, a global workplace coach, and a mensch herself-I'd say her affinity to the human elements of growth and change will have a global and lasting effect on all of our tomorrows."

Libby Sartain, MBA, SPHR, CCP
Former Yahoo & Southwest Airlines Executive; Author, HR from the Heart


"This book is an invaluable and timely tool in the field of executive coaching. Bruna Martinuzzi has positioned emotional intelligence as the centerpiece in leadership by describing the 'emotionally intelligent mensch' which exemplifies what we should strive for in leaders."


Reuven Bar-On, PhD
Emotional Intelligence Expert, Author, Pioneer
Creator, The Bar-On Model of Emotional Intelligence




All royalties received in 2009 and 2010 from the sale of the book, The Leader as a Mensch--Become the Kind of Person Others Want to Follow went to One Laptop Per Child Association, Inc. (OLPC), a non-profit organization overseeing the creation of an affordable educational device for use in the developing world. Founded by Nicholas Negroponte, a former Chairman Emeritus of Massachusetts Institute of Technology's Media Lab, One Laptop Per Child Association has one simple goal: to change the world.

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