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Bruna's Business Trends and Insights Articles

Here you will find all the articles I write for American Express® Business Trends and Insights. Many articles are on presentation skills and leadership development. Others are on general business topics.  These ideas have enriched my life. I hope they enrich yours.

Business Management: How to Manage a Business for Long-Term Success
May 31, 2024

Maximize Workplace Well-Being: The Benefits of Mental Health Planning
May 31, 2024

How to Find an International Manufacturer
December 8, 2023

9 Audience Engagement Strategies to Keep Them Focused on Your Presentation
October 20, 2023

The Third Ear: A Powerful Tool To Becoming A Better Listener
October 18, 2023

7 Ways to Boost Your Powers of Persuasion
October 10, 2023

Promoting an Entrepreneurial Mindset Throughout Your Company
October 9, 2023

Underperforming Employees: Signs, Causes, and Ways to Help Them
October 6, 2023

How to Sell: 9 Tips to Help Get Better at Selling Anything
October 6, 2023

Customer Service Skills: Emotional Intelligence for Stronger Connections
October 2, 2023

4 Key Elements of a Successful Focus Group
October 2, 2023

Unveiling the History and Meaning of Jargon
September 29, 2023

The Art of Customer Appreciation: 7 Strategies to Build Customer Loyalty
September 27, 2023

The Drawbacks and Benefits of Outsourcing in Business
September 27, 2023

How to Deliver an Engaging Product Demo
September 20, 2023

5 Steps to Master the Art of Delivering Persuasive Presentations
September 19, 2023

The SCAMPER Method: The Key to Building Cost Reduction Strategies
September 18, 2023

How to Structure a Knockout Presentation
September 18, 2023

How to Stay Focused: 6 Ways to Boost Your Attention Span
September 13, 2023

How Business Leaders Can Stay Calm Under Pressure
September 10, 2023

How to Build a Strategic Roadmap to Achieve Long-Term Goals
August 31, 2023

9 Ways to Have an Authentic Conversation in 10 Minutes
August 30, 2023

9 Tips to Help Avoid Demoralizing Your Employees
August 29, 2023

What is Quiet Quitting and How Do You Prevent It?
August 29, 2023

Presentation Skills: 5 Public Speaking Tips for Introverts
August 29, 2023

The Two Leadership Styles That Can Destroy A Business
August 29, 2023

Think Fast: Ways to be Prepared to Answer Any Question
August 23, 2023

Enhancing Data Presentations: Tips for Data Storytelling
August 3, 2023

The Most Common Workplace Communication Challenges and How to Overcome Them
July 27, 2023

9 Causes of Low Morale and How to Prevent Them
July 27, 2023

The Advantages and Disadvantages of a Partnership
July 23, 2023

8 Strategies for Overcoming Business Challenges
July 19, 2023

How to Prepare a Last Minute Presentation Efficiently
July 11, 2023

Company Core Values: How to Make Them Stick
July 11, 2023

9 Easy Ways to Remember Your Presentation Material
June 30, 2023

Exploring 7 Common Leadership Styles: Find Your Own
June 14, 2023

How to Avoid Demoralizing Your Employees – And Inspire Them Instead
June 6, 2023

How Mentoring Can Help You Improve Your Leadership Skills
June 6, 2023

8 Ways To Help Kill Your Most Destructive Emotions
June 1, 2023

How to Make Your Small Business Age-Friendly for Older Customers
April 21, 2023

5 Steps to Help Turn Around a Toxic Workplace
March 23, 2023

8 Ways to Capitalize on the Holidays Without Burning Out
November 10, 2022

Face Time with Employees is More Critical Than Ever. Here’s How to Make the Most of It.
August 22, 2022

How to Help Drive Customer Loyalty With the 80/20 Rule
June 8, 2022

How To Boost Your Business Development Strategy (A version of this article was originally published on September 22, 2015.)
April 21, 2022

A Guide to Japanese Business Etiquette
January 24, 2022

Why Speaking Too Fast Can Hurt Your Message
January 5, 2022

How to Overcome Self-Doubt (originally published on August 29, 2013)
November 11, 2021

How Communication Policies Can Dictate the Success of Remote-First Companies
October 26, 2021

12 Ways to Hook an Audience in the First 30 Seconds (Updated. Originally published on on April 11, 2013.)
October 26, 2021

The Best Thing You Can Teach Entry-Level Employees? How to Tell the Truth
October 21, 2021

How Remote Work Has Evolved Talent Acquisition and Onboarding
October 21, 2021

Keeping Your Talent When They Get a Better Offer
October 14, 2021

In the New Normal, HR Managers Have More Responsibilities
August 31, 2021

The Advantages and Disadvantages of a Partnership
August 6, 2021

Employee Appreciation Gift Ideas
February 25, 2021

Want a Stronger Team? Take Steps to Understand the Personalities of its Players
February 17, 2021

In a Crisis, Early Candor Can Garner Trust
February 2, 2021

Cybersecurity Safeguards for Extended Work From Home
June 18, 2020

How to Give an Effective Online Presentation from Home
April 16, 2020

3 Techniques to Keep Remote Employees Engaged
March 30, 2020

Managing Diversity in the Workplace: The Diversity Types That Get Overlooked
November 6, 2019

How to Build the Powerful Leadership Traits of Successful Leaders (interview with leadership experts)
October 30, 2019

How to be a Leader in a World Full of Bosses
October 24, 2019

How—and Why—You Should Fight a Negativity Bias (interview with D. Siegel, R. Hansen, M. Greenberg, S. McKay, R. Boyatzis)
October 4, 2019

20 Questions to Help Make the Most of Your Mentorship
September 18, 2019

Leadership Traits: 5 Tips to Identify and Improve Your Body Language (Interview with Joe Navarro and Mark Bowden)
September 17, 2019

Women's Equality Day: Closing the Leadership Gap and Tapping Into Your Inner Leader - Interview with Claude Silver, Susan Cain
August 23, 2019

Artificial Intelligence Is Changing the Way We Think About Customer Service (Interview with Chris Messina, and James Vlahos)
June 24, 2019

How to Collaborate with Influencers to Help Grow Your Business
June 13, 2019

What Does It Take to Run a Successful Side Hustle? (interview with Dorie Clark)
May 31, 2019

Business Innovation: How Artificial Intelligence Is Changing Business
May 23, 2019

Offering the Right Employee Incentives
May 17, 2019

Online Payment Solutions and Other Practical Tips to Help Make Your Business Green
May 3, 2019

Employee Recognition: 3 Ideas Successful Leaders Use to Recognize Employees
April 18, 2019

Your Hybrid Life: Productivity Tips for Business Development and at Home
April 11, 2019

3 Leadership Skills That Separate Leaders From Bosses
March 29, 2019

9 Helpful Money Saving Tips for Business Travel
March 1, 2019

All the Tasks You Can Take Off Your To-Do-List for Better Work Productivity
December 4, 2018

Coaching Your Team: Three Ways to Help Make Your Employees Leaders
November 27, 2018

3 Supply Chain Management Tips to Consider
November 9, 2018

5 Presentation Skills to Help Introverts Become Great Public Speakers
November 2, 2018

Is It Time to Ditch These Old-School Leadership Tactics?
October 3, 2018

6 Ways to Help Improve Efficiency in Business
September 19, 2018

4 Trends in Business Development to Keep an Eye On
September 12, 2018

Does HR hold the key to your company's success?
September 11, 2018

Need Business Development Help? Try Adjusting Your Communication Style
August 10, 2018

Lead By Example: One Way to Create a Strong Team
July 31, 2018

7 Tips to Help Boost Your Self-Confidence
July 30, 2018

6 Tips for Inspiring and Influencing Staff
July 10, 2018

Learning How to Lead a Team by Being Optimistic
July 2, 2018

7 Agile Process Tools That Can Help Your Business
June 27, 2018

The Role Leadership Can Play in a Successful Agile Business Model
June 8, 2018

Doing Business in China: Etiquette Rules to Keep in Mind
May 25, 2018

7 Things You Need to Know About a Business Line of Credit
May 11, 2018

Reputation Risk: How to Help Mitigate Damage to Your Brand
April 9, 2018

What Are the Advantages of International Trade?
March 21, 2018

Slow Down: Why Speaking Too Fast Can Hurt Your Message
March 14, 2018

Expanding Business: Are You Trying To Grow Just For The Sake Of It?
March 9, 2018

Can You Actually Generate Business from Speaking at Conferences?
February 27, 2018

5 Ways You Can Bring Lean Management Practices to Your Business
February 23, 2018

Promoting An Entrepreneurial Mindset Throughout Your Company
February 21, 2018

6 Tips on How to Help Improve Cash Flow in Small Business
February 12, 2018

Direct Mail Marketing: How to Benefit from this Still Viable Strategy
January 25, 2018

3 Types of Online Marketing Strategies that can Help Businesses Stay Competitive
January 24, 2018

Customer Service Skills: Using Emotional Intelligence to Make a Connection
December 26, 2017

Looking for Ways to Improve Customer Service? Provide an Effortless Experience
December 20, 2017

7 Types of Cost Savings You Can Find in Your Business
December 4, 2017

9 Tips To Help You Handle Tough Business Decisions
November 13, 2017

10 Ways To Ace Your Team Presentations To Prospective Clients
November 10, 2017

What Can You Do To Prep Your Business For The Holiday Shopping Season?
November 7, 2017

Leading My Business To Perform
October 9, 2017

What Are The Advantages And Disadvantages Of A Partnership?
September 19, 2017

What Is A Growth Mindset?
August 30, 2017

How To Train Your Employees In Customers Service
August 24, 2017

Want to Get to a Yes? Considering the Role Emotions Can Play May Help. (Interview)
August 7, 2017

Chris Brogan On The Marketing Strategies He Swears By (Interview)
June 28, 2017

The History of Jargon
June 27, 2017

How Using Behavioral Interview Questions Can Help You Find Your Next Hire
May 25, 2017

A 3-Step Plan To Help Teach Your Team Resilience
May 16, 2017

How Strong Leadership Skills Can Help Manage Emotions After Mergers And Acquisitions
May 1, 2017

How To Give A Presentation Involving Numbers
March 23, 2017

How Mentoring Can Help You Improve Your Leadership Skills
March 1, 2017

10 Ways To Structure A Knockout Presentation (Republished from June 11, 2013)
February 16, 2017

Can Tapping Into Human Nature Help You Give More Effective Presentations? (Interview with Garr Reynolds)
February 8, 2017

12 Strategies For Creating A Webinar That Wows Crowds (A version of this article was originally published on December 15, 2015)
December 23, 2016

How Strategic Leadership Can Help You Improve Your Business
December 21, 2016

6 Highly Effective Negotiation Tactics
December 2, 2016

The Importance Of Customer Appreciation—12 Ways To Do It Right
November 16, 2016

Can The Kano Model Help Your Company Stand Out?
November 1, 2016

5 Tips To Help Overcome Impostor Syndrome
October 12, 2016

Time-Saving Systems That Can Help You Get More Done Every Day
September 28, 2016

3 Twitter Marketing Practices That Neal Schaffer Swears By
September 6, 2016

Neal Schaffer on How to Help Take Your Twitter Marketing to the Next Level
August 31, 2016

Seth Godin on Effective (And Ineffective) Marketing Tactics For Small Businesses
August 12, 2016

Why Mental Overload Can Decrease Innovation
August 12, 2016

Changing Your Mindset To Help Reach Your Goals
August 1, 2016

How To Be A Better Leader: The Traits That Many Great Leaders Share
July 27, 2016

Hacks To Help Stay Motivated
July 22, 2016

How To Give A Persuasive Presentation
July 12, 2016

Why Forgiveness Can Be A Powerful Personal Productivity Tool
July 8, 2016

Good Leadership Qualities: How Being A Better Coach May Help Your Business
June 21, 2016

LinkedIn Marketing: A Helpful Guide To Get You Started
June 15, 2016

What a Positive Outlook Can Do For Your Leadership Effectiveness
June 8, 2016

7 Tips To Help You Improve Your Emotional Self-Control And Leadership
May 30, 2016

7 Strategies To Stand Out As A Leader
May 25, 2016

How To Attract Customers To Your Business
May 16, 2016

How To Hire Employees Others May Have Overlooked
May 2, 2016

Amy Cuddy, Body Language Expert, On What it Takes to Have "Presence"
April 20, 2016

How To Avoid Hiring A Bad Employee
April 12, 2016

Social Media Strategy: Top Insights From My Interview with Neal Schaffer
March 25, 2016

How do You Motivate Yourself to Get Through Setbacks?
March 3, 2016

Strategies to Help You Nail Your Next Sales Presentation
January 29, 2016

How to Deliver a Mind-Blowing Demo
January 22, 2016

6 Highly Effective Negotiation Tactics
November 30, 2015

Daniel Pink on Strategies for Successful Selling (interview)
October 12, 2015

9 Tips for Effective Business Development
September 22, 2015

Time-Saving Systems That Can Help You Get More Done Every Day
September 2, 2015

Outsourcing HR: The One Decision That Can Change Your Business
August 21, 2015

Seth Godin on Effective (and Ineffective) Marketing Strategies for Small Business (interview)
August 17, 2015

Guy Kawasaki on the Art of Pitching Your Ideas (Interview)
July 15, 2015

How Can Social Selling Help Boost Your Sales?
June 5, 2015

What You Should Understand About Bootstrapping Your Business
June 3, 2015

Guy Kawasaki’s Social Media Insights for Small Businesses (Interview)
April 8, 2015

Using a Strategic Road Map to Help Achieve Long-Term Goals
March 11, 2015

Customer Journey Map: A Key Tool for Providing Excellent Customer Service.
February 24, 2015

How Dark Social Can Affect Your Social Media Efforts
February 18, 2015

Tools for Creating a Visually Stunning Presentation
February 10, 2015

Creating an Effective Social Media Marketing Strategy
January 29, 2015

How Thinking Critically Can Help You Make Better Business Decisions
December 29, 2014

How to Create a Culture of Innovation and Help Your Business Thrive
December 22, 2014

Why Success is Less About Your Business and More About Aging Well
December 17, 2014

The One Key Thing That Will Make You a Better Business Leader
December 8, 2014

What Type of Legacy Do You Want to Leave?
November 24, 2014

Anger Management: Learning to Control Your Emotions to Become a Better Leader
November 21, 2014

Laugh Track: How Humor Can Enhance Employee Productivity
November 10, 2014

7 Secrets for Preventing Mental Fatigue
October 10, 2014

How Successful People Stay Calm Under Pressure
September 30, 2014

How to Become a More Fascinating Person
September 25, 2014

5 Ways Brain Science Can Make You More Successful
September 12, 2014

5 Strategies to Hook an Audience in 18 Minutes or Less
September 9, 2014

9 Keys to Dealing With Depression in the Workplace
August 28, 2014

7 Surprising Ways to Boost Your Powers of Persuasion
August 21, 2014

11 Powerful Ways to Tell Your Story
August 7, 2014

What Our Brains Look Like On Praise and Criticism
August 1, 2014

How to Build an Unforgettable Personal Brand
July 9, 2014

Executive Presence: 7 Strategies To Stand Out As A Leader
June 30, 2014

The True Danger of Being Too Busy
June 3, 2014

5 Surefire Ways To Make a Powerful First Impression
May 30, 2014

The Surprisingly Powerful Business Tool That’s Right In Front Of Your Eyes
May 27, 2014

The Communication Strategy Sure to Inspire Employees
May 14, 2014

Are Brilliant Jerks Worth Keeping In Your Business?
May 9, 2014

The One Thing That Can Derail Your Day (And How To Stop It)
May 6, 2014

8 Signs Your Star Employee is All Talk, No Work
April 16, 2014

Data Visualization Will Change the Way You Think About Your Business
April 2, 2014

Balanced Scorecard: 6 Ways to Turn Business Strategy Into Business Success
March 26, 2014

The 9 Most Demoralizing Things You Can Say to Employees
March 10, 2014

5 Ways to Be Luckier in Business
March 5, 2014

10 Ways to Bring Creativity to Every Part of a Business
March 3, 2014

When and How You Should Destroy Your Business
February 25, 2014

6 Ways a Business Plan Can Improve Your Personal Life
February 17, 2014

6 Ways Being Mindful Can Make You a Better Leader
February 4, 2014

9 Ways to Have an Authentic Conversation in 10 Minutes
January 31, 2014

8 Quick Ways to Unlock Your Creative Potential
January 28, 2014

8 Ways To Kill Your Most Destructive Emotion
January 22, 2014

9 Ways To Improve Your Attention To Detail
January 14, 2014

5 Ways To Develop A Forward-Focused Mind
January 9, 2014

Stay Focused: 8 Ways To Boost Your Attention Span
December 2, 2013

Think Fast: 10 Ways To Be Prepared For Any Question
November 26, 2013

8 Ways To Empower Your Employees To Be More Productive
November 22, 2013

Teaching Methods To Make Your Child More Innovative
November 18, 2013

How To Rewire Your Brain For Happiness
November 13, 2013

The Power Of Small Teams: How A Tiny Group Solved A Huge National Problem
November 12, 2013

6 Ways To Perfect The Art Of Asking For Help
November 11, 2013

5 Reasons Introverts Make Better Leaders
November 6, 2013

6 Tips For Successfully Juggling Work And Life
November 4, 2013

The 7 Worst Ways To End A Meeting
October 11, 2013

Leadership Skills: 4 Traits Of The Worst Communicators
October 10, 2013

How To Create A Culture Of ‘Shameless Honesty’
October 9, 2013

The 9 Worst Ways To Start A Meeting
October 4, 2013

7 Tips For Handling An Embarrassing Rejection
October 1, 2013

9 Ways To Get Others To Buy In On Change
September 30, 2013

The 3 Deadly Sins Of Bad Bosses
September 27, 2013

Unschooling: The Secret To Being A Great Leader
September 25, 2013

The Two Leadership Styles That Can Destroy A Business
September 23, 2013

Symbolic Systems: The Hot Major Among Highly Successful People
September 18, 2013

7 Ways To Build Trust At Work
September 12, 2013

Put Down The Smartphone: 6 Ways To Be More Human At Work
September 11, 2013

The Scientific Way To Stay Sane Under Stress
September 4, 2013

8 Ways Highly Successful People Overcome Self-doubt
August 30, 2013

7 Signs You’re Working In A Toxic Office
August 19, 2013

12 Ways To Nail Your Presentation In The Last 30 Seconds
August 15, 2013

The Third Ear: A Powerful Tool For Becoming A Better Listener
August 12, 2013

What Boomer Business Owners Can Teach Millennial Startups
August 6, 2013

Doing Business in Japan: 10 Etiquette Rules You Should Know
August 5, 2013

How Brain Science Can Help You Manage Anxiety
July 29, 2013

Stupid Workplace Rules That Destroy Employee Morale
July 22, 2013

Five Extreme Interview Tactics: Do They Really Work?
July 17, 2013

Why English Majors Are The Hot New Hires
July 11, 2013

Business Etiquette: 12 Tips To Improve Manners
July 9, 2013

8 Strategies For Handling Lies At Work
June 28, 2013

The 10 Smartest Things You Can Do Every Night
June 24, 2013

10 Ways To Fix Embarrassing Work Gaffes
June 19, 2013

8 Ways To Overcome Obstacles That Kill Businesses
June 14, 2013

11 Ways to Structure a Knockout Presentation
June 11, 2013

9 Easy Ways to Make Sure People Really Hear You: Metaphors
June 4, 2013

12 Easy Steps to a Perfect Pitch
May 30, 2013

8 Best Success Tips from the 2013 Commencement Speeches
May 25, 2013

9 Tips for Mentoring Next-Generation Leaders
May 14, 2013

6 Mistakes That Are Costing You Sales
May 10, 2013

10 Surefire Ways To Avoid Burnout
May 8, 2013

14 Ways To Make Your Company’s Values Stick
April 18, 2013

8 Surprising Ways to Strengthen Business Connections
April 16, 2013

The One Skill Most Leaders Lack
April 16, 2013

12 Ways to Hook an Audience in 30 Seconds
April 11, 2013

8 Ways to Conquer Your Leadership Blind Spots
April 9, 2013

12 Productivity Tips From Incredibly Busy People
April 5, 2013

11 Tips and Tools for Avoiding Presentation Disasters
April 1, 2013

7 Ways to Overcome Irrationality and Make Better Decisions
March 27, 2013

12 Tips for Handling Difficult Conversations
March 25, 2013

Best Way to Apologize? Starbucks, Business Experts on the Art of Saying Sorry
March 18, 2013

10 Ways to Allow Others to Save Face
March 4, 2013

How To Get Disengaged Employees To Go The Extra Mile
February 21, 2013

Eleven Easy Ways To Finally Overcome Your Public Speaking Fear
February 1, 2013

From Seth Godin to Guy Kawasaki: Tips For Mining Your Hidden Talents
January 24, 2013

The Ultimate New Year’s Resolution?
December 19, 2012

Top Ten Ways to be Gracious
December 14, 2012

What Leaders Can Learn from Obama’s Speech to his Campaign
November 19, 2012

Five Fail-Safe Ways to Develop Resilience
November 2, 2012

How To Be A Superstar In Meetings
October 5, 2012

How To Keep Your Audience Focused On Your Presentation
September 14, 2012

10 Tips To Eliminate Chaos From Your Daily Routine
August 10, 2012

How To Make Meaningful Connections At Conferences
July 25, 2012

How Emotional Fitness Can Save You Countless Hours
July 13, 2012

Nine Tips To Get Better At Selling Anything
June 13, 2012

Six Tips Guaranteed To Reduce Workplace Frustrations
June 8, 2012

What Culture Is Right For Your Business?
May 16, 2012

Seven Ways To Fine Tune Your Behavior
May 14, 2012

Nine Easy Ways To Remember Your Presentation Material
April 11, 2012

How to Avoid Communication Pitfalls in the Workplace
March 7, 2012

Diversity in the Workplace: 5 Ways to Help Your Team Perform Better
February 15, 2012

One Surefire Way to Be a Better Leader
January 25, 2012

The Neglected Art of Receiving
December 25, 2011

The Art Of Giving Thanks
November 16, 2011

Vocal Grooming: Gossiping In The Workplace
September 14, 2011

No Batteries Required: 8 Conflict Resolution Tips
August 17, 2011

Lower Your Stress Level: Lessons From Baboons
July 18, 2011

Monkey Business: Fairness In The Workplace
June 8, 2011

The Importance Of Character
May 24, 2011

The Chains Of Habit
April 27, 2011

Your Inner Life: A Portrait Of Who You Are
March 29, 2011

Simplicity: The Neglected Value
March 1, 2011

Your Character on Steroids
January 18, 2011

A Different Kind of High: The Power of Altruism
December 22, 2010

Intuition: An Untapped Resource
December 6, 2010

Self-Efficacy: The First Requisite for Success
November 12, 2010

The Criticism Sandwich: A Stale Idea
November 4, 2010

The 90-Second Pause
October 27, 2010

Likeability: It’s an Inside Job
September 7, 2010

Forgiveness: The Intelligent Choice
August 3, 2010

Hope: Don’t Leave Home Without It
July 12, 2010

Get Inside Your Head: How Knowledge of Your Brain Can Make You a Better Leader
June 15, 2010

The Art of Intelligent Disobedience
May 19, 2010

Are You Talking to Me? Rx for Extraverts and Introverts
April 8, 2010

A Firewall for Bad Moods: How to Prevent Emotional Contagion
March 17, 2010

The Pursuit of Flow
February 24, 2010

Gandhi’s Neurons: The Practice of Empathy
February 3, 2010

The Most Beautiful Word In the English Language
January 19, 2010

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